At SuperMassive, we’re always on the lookout for groundbreaking projects that push the boundaries of creativity and technology. When we were approached by Kush Kriminals, we knew we had stumbled upon something extraordinary. Here’s a look at our thrilling journey, a project that blends captivating storytelling, groundbreaking art, and real-world benefits in the digital space.
THE WEB BUILD
Our first task was to create a digital home for Kush Kriminals, a place where visitors could not only learn about this innovative NFT universe but also become a part of it. We wanted the website to reflect the unique blend of imagination and innovation that Kush Kriminals represents.
THE FINAL PRODUCT:
The result is a website that offers an immersive experience, allowing visitors to dive into a universe teeming with diverse characters, including humans, aliens, and robots. We incorporated hidden Saga sneak peeks to encourage exploration and discovery, adding an exciting dimension to the user experience.Â
Typography
Titles - Orbitron
QWERTYUIOPASDFGHJKLZXCVBNM1234567890
qwertyuiopasdfghjklzxcvbnm!@#$%^&*()_
Text - Manrope
BRAND COLORS
Primary
#00F560
Secondary
#8E51A0
Accent #1
#00F560
Dark Accent
#140733
Visitors are immersed in the world of Kush Kriminals with use of Pop Up Easter Eggs, or hidden elements hidden throughout the site. One example is the Kush Fragments that visitors find when exploring the site. By fully exploring the site and collected all 15 fragments users can unlock a hidden story! Click above to see it in action.
Merging NFTs and Cannabis
MARKETING EFFORTS
GETTING THE MESSAGE OUT
We crafted engaging social media content that highlighted the unique aspects of Kush Kriminals, from its captivating characters to its exclusive perks. We also reached out to influencers in the digital art and cryptocurrency communities, inviting them to explore the universe and share their experiences with their followers.
Discover the #KushKriminals universe, where enigmatic beings with untold tales await. These Kriminals are not mere digital assets; they possess captivating personalities & leave a lasting legacy! 🔥
— Kush Kriminals (@kriminalsNFT) July 24, 2023
Stay alert, secrets are soon to be unveiled! 👀 #LegendaryKriminals pic.twitter.com/ftPOLAAJMY
The 16OS Collaboration:
Music Meets the Kush Kriminals Universe
One of the most exciting aspects of our journey with Kush Kriminals was the collaboration with rapper 16os. Music has been part of the vision from the start, and this collaboration was an opportunity to bring that vision to life.
The music video, available for streaming on the Kush Kriminals website and on YouTube, adds another layer to the immersive experience. It’s a testament to the power of collaboration and the fusion of different art forms, a theme that’s at the heart of the Kush Kriminals project.
Conclusion
A Groundbreaking Era
